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The 2020 Luxury Bravehearts Manifesto. Are you ready to Rock?
150 150 SUSANNA NICOLETTI

The 2020 Luxury Bravehearts Manifesto Bernard Arnault once said “luxury is the only industry granting luxurious margins” This belief, and the traction that most recently…

When Creativity is not Enough
150 150 SUSANNA NICOLETTI

Creativity alone is not enough. Neither is analysis. In fashion our marketing job is to integrate the two in an efficient way to successfully develop…

Beautiful Men’s Fashion Does Exists … and It’s at Pitti Uomo
150 150 SUSANNA NICOLETTI

Beautiful Men’s fashion does exist…and it was at Pitti Immagine Nowadays it is challenging to find beautifully made Men’s fashion that is wearable and refined. When…

Why Start Up are not for everybody. Especially in Fashion
150 150 SUSANNA NICOLETTI

Start ups are not for everybody. Especially in fashion There is certainly a startup hype growing in Europe and now it is conquering also the secluded…

Fashion for Bananas
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Maurizio Cattelan banana art piece and the State of Fashion When Art is Performance and Provocation. As Vittorio sgarbi said art is an idea. And…

Queen Elizabeth and the sense of luxury
150 150 SUSANNA NICOLETTI

I read about Chinese people being increasingly interested in learning the Western etiquette. In Italy there has always been a tradition about “galateo” experts from…

How Richemont is shaking the fashion industry
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The Swiss group founded by Johann Rupert is certainly a leader in driving hard luxury brands to long term success. Its formula has created some of the…

Fashion and Luxury and the Netflix challenge
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The fashion and luxury industry have to start a path of change and evolution. A big challenge for a system that should drive change constantly…

Dear Fashion Brands, Is Hope Enough?
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From Fashion Network “It’s been a tough year, weighed down by an unfavourable international environment. Next year, we hope to return to the growth rates we are…

On Instagram, the Amazon forest and Fashion
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The Amazon forest is burning in a dramatic time of environmental disaster happening worldwide. The nuclear explosion in Russia was not even covered by the…

Farfetch acquisition of Off-White New Guards Groups : risk or opportunity?
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Yesterday Farfetch, the online platform that sees NET-A-PORTER founder Natalie Massenet as a non-executive co-chairman, announced the acquisition of the group owner of, among others, Virgil Abloh Off-White for 675…

The Hermès factor
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The Hermès-Margiela collaboration as seen by Pierre-Alexis Dumas “Jean-Louis Dumas …knew that he constantly needed to revive the perception and understanding of the brand through…

On Cultural Appropriation and Kim Kardashian. When driving is better than being dragged.
150 150 SUSANNA NICOLETTI

We live in times where people are sensitive about their ethnic symbols and icons. This led to headaches for #fashion brands such as Prada, Christian Dior Couture, Carolina Herrera and Gucci (among many…

Celebrating Maria Grazia Chiuri
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Yesterday Maria Grazia Chiuri presented an amazingly chic Haute Couture collection inspired by “Caryatids: These sculptures embodying female forms that support the architecture of ancient…

Dear Fashion Innovation Where Are You?
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You are not in the digital assets. Not even in the stellar growth or disruption in creativity. You are not a need a company can…