Posts Tagged :

marketing

Poor Luxury
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“Poor” luxury risks to be deeply impacted by the Coronavirus emergency. It is news of today that the former SIHH, now “Wonder and Watches”, the high-end watchmaking fair in Geneva, has…

Women in Fashion and Fashion for Women?
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Luxury Industry Neglects Women  Take the Deloitte “Global Powers of Luxury Goods 2019” report and give a look at the top 50 best luxury companies. Only 3 of them are…

This Week in Luxury and Fashion
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This Week in Luxury and Fashion is Back! 1. Eraldo Poletto, former Furla and Ferragamo, is out at Stuart Weitzman. Will he re-join Furla for the 3rd time? He still…

The 2020 Luxury Bravehearts Manifesto. Are you ready to Rock?
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The 2020 Luxury Bravehearts Manifesto Bernard Arnault once said “luxury is the only industry granting luxurious margins” This belief, and the traction that most recently luxury brands had at the…

When Creativity is not Enough
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Creativity alone is not enough. Neither is analysis. In fashion our marketing job is to integrate the two in an efficient way to successfully develop projects. Roger Martin, a renown…

Why Start Up are not for everybody. Especially in Fashion
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Start ups are not for everybody. Especially in fashion There is certainly a startup hype growing in Europe and now it is conquering also the secluded and self-referred fashion industry. While…

Disruption is the Worst Enemy in Luxury
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One of the most often used word by marketers is “disruption”. The second most used probably is “digital”. It seems that disruption is a must for a brand willing to…