luxury brand dna

Donatella #Versace and the Art of Evolving a Luxury Brand DNA

https://www.susannanicoletti.com/wp-content/themes/osmosis/images/empty/thumbnail.jpg 150 150 SUSANNA NICOLETTI SUSANNA NICOLETTI https://www.susannanicoletti.com/wp-content/themes/osmosis/images/empty/thumbnail.jpg 27th April 2018 5th December 2019

The DNA of a luxury brand is one of its most precious assets. It represents the backbone of the brand, its uniqueness, its point of differentiation and it nurtures the…

Luxury Brands DNA Trap

Luxury brands tend to consider themselves as the fierce guardians of their own heritage and DNA. They focus on history and heritage developing exhibitions, movies, events. They publish on social…