Posts Tagged :

luxury brand

Chanel or the Best Strategy in Luxury
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It’s news of today that Chanel bought a stake in Swiss high-end watchmaking supplier Kenissi and it will launch at Baselworld in March a new product featuring an automatic movement…

Golden Rules for Luxury CEOs and Founders
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Some key learnings from what happened last week. China is increasingly the battlefield for Brands survival and growth. Be focused, learn the rules and try not to mess with them…

#ItalianPride: all the roads lead to #Valentino
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Valentino Garavani founded the eponymous Maison in 1957. Thanks to the support of Giancarlo Giammetti the Maison grew in prestige, appreciation and business. Valentino and Giammetti, Yin and Yang of…

Will Bottega Veneta find its Prince Charming?
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Bottega Veneta is the luxury brand of Kering group, clearly grown with the objective of representing the Hermès approach inside the Group. Everything was perfect at the time of Bizzarri…

The 5 Rules for Making a Luxury Brand Thrive.
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It’s not surprising that a CTO who worked at Tesco and Unilever before leaves Richemont after five months in the role. The most relevant luxury companies should innovate in their…

Donatella #Versace and the Art of Evolving a Luxury Brand DNA
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The DNA of a luxury brand is one of its most precious assets. It represents the backbone of the brand, its uniqueness, its point of differentiation and it nurtures the…

Luxury Brands DNA Trap
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Luxury brands tend to consider themselves as the fierce guardians of their own heritage and DNA. They focus on history and heritage developing exhibitions, movies, events. They publish on social…