Posts Tagged :

fashion marketing

Poor Luxury
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“Poor” luxury risks to be deeply impacted by the Coronavirus emergency. It is news of today that the former SIHH, now “Wonder and Watches”, the high-end watchmaking fair in Geneva, has…

Women in Fashion and Fashion for Women?
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Luxury Industry Neglects Women  Take the Deloitte “Global Powers of Luxury Goods 2019” report and give a look at the top 50 best luxury companies. Only 3 of them are…

This Week in Luxury and Fashion
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This Week in Luxury and Fashion is Back! 1. Eraldo Poletto, former Furla and Ferragamo, is out at Stuart Weitzman. Will he re-join Furla for the 3rd time? He still…

The 2020 Luxury Bravehearts Manifesto. Are you ready to Rock?
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The 2020 Luxury Bravehearts Manifesto Bernard Arnault once said “luxury is the only industry granting luxurious margins” This belief, and the traction that most recently luxury brands had at the…

When Creativity is not Enough
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Creativity alone is not enough. Neither is analysis. In fashion our marketing job is to integrate the two in an efficient way to successfully develop projects. Roger Martin, a renown…

Why Start Up are not for everybody. Especially in Fashion
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Start ups are not for everybody. Especially in fashion There is certainly a startup hype growing in Europe and now it is conquering also the secluded and self-referred fashion industry. While…

Why Fashion Marketing is Pivotal
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“I think the future leaders of fashion companies are going to be marketers, not merchants” Andrew Rosen, former CEO and Theory founder That’s specially true for the US fashion industry…

Why a Heart and Soul is key for #FashionBusiness
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#FashionBrands are usually renown for their bold vision, the pioneer spirit and their courage to be leaders and not followers. But this is not enough. What is needed the most…

Why Gucci is the most relevant Brand in Fashion now (and why it doesn’t set the example)
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Corriere della Sera published an interview to Gucci CEO Marco Bizzarri last Saturday. Bizzarri is a great believer in change, being curious, listening to young employees, disrupting the status quo.…

Louis Vuitton and the Magic of a Super Brand
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In a very interesting interview recently released to the SCMP, Michael Burke, the CEO of Louis Vuitton (and maker of the successful relaunch and turnaround of Fendi), pointed out some…