fashion brand dna Archives - SUSANNA NICOLETTI

Donatella #Versace and the Art of Evolving a Luxury Brand DNA

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The DNA of a luxury brand is one of its most precious assets. It represents the backbone of the brand, its uniqueness, its point of differentiation and it nurtures the…

Stone Island: a Legend Reboot

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#StoneIsland, a brand founded by the late Massimo Osti in 1982 and still owned by Carlo Rivetti Sportswear will mark the end of 2017 with revenues at 147 million euro…

Pierre Bergé. He Will Be Deeply Missed

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“I am a man who has spent more than half a century ostensibly and visibly accompanying Yves Saint Laurent throughout his life – but not only that. In the past…

Louis Vuitton and the Magic of a Super Brand

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In a very interesting interview recently released to the SCMP, Michael Burke, the CEO of Louis Vuitton (and maker of the successful relaunch and turnaround of Fendi), pointed out some…