Posts Tagged :

brand strategy

A World at Risk
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The world is at risk. Some may say that the coronavirus emergency was unpredictable. Well, this is not the case. In September 2019, the World Health Organization (a specialized agency…

Poor Luxury
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“Poor” luxury risks to be deeply impacted by the Coronavirus emergency. It is news of today that the former SIHH, now “Wonder and Watches”, the high-end watchmaking fair in Geneva, has…

Women in Fashion and Fashion for Women?
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Luxury Industry Neglects Women  Take the Deloitte “Global Powers of Luxury Goods 2019” report and give a look at the top 50 best luxury companies. Only 3 of them are…

This Week in Luxury and Fashion
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This Week in Luxury and Fashion is Back! 1. Eraldo Poletto, former Furla and Ferragamo, is out at Stuart Weitzman. Will he re-join Furla for the 3rd time? He still…

The 2020 Luxury Bravehearts Manifesto. Are you ready to Rock?
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The 2020 Luxury Bravehearts Manifesto Bernard Arnault once said “luxury is the only industry granting luxurious margins” This belief, and the traction that most recently luxury brands had at the…

When Creativity is not Enough
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Creativity alone is not enough. Neither is analysis. In fashion our marketing job is to integrate the two in an efficient way to successfully develop projects. Roger Martin, a renown…

Why Start Up are not for everybody. Especially in Fashion
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Start ups are not for everybody. Especially in fashion There is certainly a startup hype growing in Europe and now it is conquering also the secluded and self-referred fashion industry. While…

Farfetch acquisition of Off-White New Guards Groups : risk or opportunity?
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Yesterday Farfetch, the online platform that sees NET-A-PORTER founder Natalie Massenet as a non-executive co-chairman, announced the acquisition of the group owner of, among others, Virgil Abloh Off-White for 675 million $. The 10 year…

Millennials? A Short Term Strategy.
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Many luxury and fashion brands are cashing in thanks to the Millennials wave. What’s the reason behind such an obsession? 1. A fresh target makes a perfect attention-getting hook for…

Fashion or “What got you here, won’t get you there” (Marshall Goldsmith)
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There is a general sense of tiredness and lack of purpose this time at Fashion Weeks. Dozens of Fashion zombies walk around from a party to a presentation to a…