brand management Archives - SUSANNA NICOLETTI

Farfetch acquisition of Off-White New Guards Groups : risk or opportunity?

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Yesterday Farfetch, the online platform that sees NET-A-PORTER founder Natalie Massenet as a non-executive co-chairman, announced the acquisition of the group owner of, among others, Virgil Abloh Off-White for 675 million $. The 10 year…

Fashion and the Dorian Gray Syndrome

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“Yes, Mr. Gray, the gods have been good to you. But what the gods give they quickly take away. You have only a few years in which to live really,…

“Ego is Your Enemy” Some Key Insights for Fashion People

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This post was inspired by by Tracy Short question, this morning on LinkedIn, about books. A must read for fashion and luxury professionals is the book written by Ryan Holiday…

#ItalianPride: all the roads lead to #Valentino

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Valentino Garavani founded the eponymous Maison in 1957. Thanks to the support of Giancarlo Giammetti the Maison grew in prestige, appreciation and business. Valentino and Giammetti, Yin and Yang of…

The Age of Luxury Pop-Up Brands

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Maximizing profit is the key objective for many luxury brands. Digital and new media are a crucial tool and, in a sort of a rat race for double digit growth,…

Dear Benetton…is it too late?

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Luciano Benetton, one of the founders of the eponymous knitwear brand, criticized the last management years of the company and the said he was going to take back the reins…

Tom Ford the Master of Luxury

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Tom Ford brand is near to 2 billion $ revenues. After the exit from Gucci Group Tom Ford and Domenico De Sole quietly and with the usual class and elegance…

On Slow Luxury and Women

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LVMH Moynat CEO is right on luxury brands and pretty questionable on women customers segmentation Authentic Luxury Brands Should Be ‘Slow,’ According to Moynat CEO In brief luxury is: 1.…