my news

MY FIRST BOOK IS PUBLISHED! “Luxury Unlocked” The Key to Mastering Luxury Brands in a Disrupted Age
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I wrote this essay in Florence during the coronavirus lockdown. It sums up all my experience and point of view after more than 20 years as an executive in the…

MY NEW ARTICLE ON LUXURY SOCIETY
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“Luxury Needs To Abandon Its Risk-Averse Mindset” This season, Dior, Prada and Zegna led the way in terms of how to perfectly navigate the tumultuous changes in the luxury market,…