luxury

#Gucci and the Art of Mixology ‘til Death
150 150 SUSANNA NICOLETTI

Gucci Alessandro Michele showed the brand Cruise Collection in a Roman necropolis turned romantic promenade two centuries ago in Arles, France last week. The event took place at night time…

The 5 Rules for Making a Luxury Brand Thrive.
150 150 SUSANNA NICOLETTI

It’s not surprising that a CTO who worked at Tesco and Unilever before leaves Richemont after five months in the role. The most relevant luxury companies should innovate in their…

Bernard Arnault Secret of Success
150 150 SUSANNA NICOLETTI

Bernard Arnault is the founder of the #1 luxury group LVMH, composed by 70 brands. His interests include leather goods, jewelry and watches, wines and spirits. Global and niche brands.…

Donatella #Versace and the Art of Evolving a Luxury Brand DNA
150 150 SUSANNA NICOLETTI

The DNA of a luxury brand is one of its most precious assets. It represents the backbone of the brand, its uniqueness, its point of differentiation and it nurtures the…

Is #Gucci an Obstacle to #BottegaVeneta Growth?
150 150 SUSANNA NICOLETTI

Gucci stunning double digit growth of the past three years was confirmed a few days ago by a +27,1% in the first 2018 quarter. Gucci disrupted the fashion world with…

Luxury Brands DNA Trap
150 150 SUSANNA NICOLETTI

Luxury brands tend to consider themselves as the fierce guardians of their own heritage and DNA. They focus on history and heritage developing exhibitions, movies, events. They publish on social…

#Vuitton and #Dior Multi-Faceted Approach to Creativity
150 150 SUSANNA NICOLETTI

A new trend in high-end fashion is taking place. Dior paved the way for this approach a long time ago: the multi-creative directors global brand. Since the early 2000s the…

Candid #KarlLagerfeld or an Open eye on Fashion
150 150 SUSANNA NICOLETTI

The luxury Kaiser recently released an interview to Numéro where he honestly told what he thinks (like it or not). Despite all the big titles and the controversy created by…

Fendi Next Chapter
150 150 SUSANNA NICOLETTI

With a newly appointed CEO, Serge Brunschwig, Fendi starts a brand new chapter of its life. Since LVMH acquisition the brand has been very successfully relaunched thanks to Michael Burke…

Gianvito Rossi or the Golden Boy of Shoemaking
150 150 SUSANNA NICOLETTI

Gianvito Rossi is a very discreet designer who prefers travels and meetings with key partners rather than interviews and public appearances. Son of Sergio Rossi, he has shoemaking in his…