SUSANNA NICOLETTI
Many luxury and fashion brands are cashing in thanks to the Millennials wave. What’s the reason behind such an obsession? 1. A fresh target makes a perfect attention-getting hook for…
Rectitude is the word that describes at its best la Signora Ferragamo. In a world of superficial show-off ers, she was the epitome of values and rectitude. The symbol of…
China controls on “daigou” are worrying the investors of the luxury groups listed at the stock exchange. The habit of Chinese tourists buying luxury goods in Europe and South Korea…
Like it or nor Chiara Ferragni is a very powerful influencer. She has more than 14 million followers on Instagram and some of her posts reach more than a million…
Enzo Ferrari in 1918 was rejected by Fiat. “It was the winter of 1918-1919, extremely cold, I remember it with lots of pain. I was in the street in Turin,…
Valentino Garavani founded the eponymous Maison in 1957. Thanks to the support of Giancarlo Giammetti the Maison grew in prestige, appreciation and business. Valentino and Giammetti, Yin and Yang of…
Ermenegildo Zegna Men’s show in Milan. Unforgettable. The choice of Oscar Niemeyer Palazzo Mondadori unexpected and spot on. The sunset lights were perfect. The collection by Alessandro Sartori developed around…
Bottega Veneta is the luxury brand of Kering group, clearly grown with the objective of representing the Hermès approach inside the Group. Everything was perfect at the time of Bizzarri…
Maximizing profit is the key objective for many luxury brands. Digital and new media are a crucial tool and, in a sort of a rat race for double digit growth,…
One of the most often used word by marketers is “disruption”. The second most used probably is “digital”. It seems that disruption is a must for a brand willing to…