fashion

What BOTTEGA VENETA (among others) Can Learn From FENDI
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When I joined Fendi, some colleagues at Ferragamo tried to discourage me. “Fendi is going nowhere”. I didn’t listen and, fortunately, I had the chance to give my humble contribute…

Why Fashion needs Equal Opportunities, not Diversity
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It is news of today that Prada created a Diversity and Inclusion Advisory Council co-chaired by director Ava DuVernay and artist Theaster Gates. “Prada is committed to cultivating, recruiting and…

Raf Simons, Calvin Klein and the Voldemort factor
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Raf Simons, Calvin Klein and the Voldemort factor Calvin Klein and Raf Simons “amicably” parted ways. A press release said “Calvin Klein, Inc. decided on a new brand direction which…

#FrancaSozzani. A tribute
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Today, two years ago Franca Sozzani left us. Sad time. The last time I saw her it was at a gala dinner. I was with the Creative Director of the…

Patagonia, a Truly Sustainable Company.
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When, following Trump tax cuts, Patagonia CEO realized that the company benefited of a plus 10 million US dollars, she could have decided to use them for rewarding shareholders or…

“Time for an Urgent Awakening” for Fashion Brands
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As per the McKinsey & Company “State of Fashion 2019” next year won’t be easy, and the consulting firm calls for an urgent awakening all the fashion brands. The document…

Golden Rules for Luxury CEOs and Founders
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Some key learnings from what happened last week. China is increasingly the battlefield for Brands survival and growth. Be focused, learn the rules and try not to mess with them…

“Ego is Your Enemy” Some Key Insights for Fashion People
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This post was inspired by by Tracy Short question, this morning on LinkedIn, about books. A must read for fashion and luxury professionals is the book written by Ryan Holiday…

Millennials? A Short Term Strategy.
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Many luxury and fashion brands are cashing in thanks to the Millennials wave. What’s the reason behind such an obsession? 1. A fresh target makes a perfect attention-getting hook for…

China Crackdown or Never Put All The Eggs in One Basket
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China controls on “daigou” are worrying the investors of the luxury groups listed at the stock exchange. The habit of Chinese tourists buying luxury goods in Europe and South Korea…