fashion

Why Gucci is the most relevant Brand in Fashion now (and why it doesn’t set the example)
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Corriere della Sera published an interview to Gucci CEO Marco Bizzarri last Saturday. Bizzarri is a great believer in change, being curious, listening to young employees, disrupting the status quo.…

Western Influencers are the New Media, Chinese Influencers the New Retailers
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Western influencers are the new media tools of the Brands they collaborate with. Previously this role was played by fashion magazines while more frequently these ones are replaced by fashion…

Pierre Bergé. He Will Be Deeply Missed
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“I am a man who has spent more than half a century ostensibly and visibly accompanying Yves Saint Laurent throughout his life – but not only that. In the past…

Tom Ford the Master of Luxury
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Tom Ford brand is near to 2 billion $ revenues. After the exit from Gucci Group Tom Ford and Domenico De Sole quietly and with the usual class and elegance…

Louis Vuitton and the Magic of a Super Brand
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In a very interesting interview recently released to the SCMP, Michael Burke, the CEO of Louis Vuitton (and maker of the successful relaunch and turnaround of Fendi), pointed out some…

Steve Jobs and fashion 4.0
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How can outdated Fashion Brands switch to a successful mindset? How can Founders and Managers turn stagnating Fashion Brands into cool Brands again? A new mix of attitude, vision and…