SUSANNA NICOLETTI
One of the most often used word by marketers is “disruption”. The second most used probably is “digital”. It seems that disruption is a must for a brand willing to…
Gucci Alessandro Michele showed the brand Cruise Collection in a Roman necropolis turned romantic promenade two centuries ago in Arles, France last week. The event took place at night time…
It’s not surprising that a CTO who worked at Tesco and Unilever before leaves Richemont after five months in the role. The most relevant luxury companies should innovate in their…
Bernard Arnault is the founder of the #1 luxury group LVMH, composed by 70 brands. His interests include leather goods, jewelry and watches, wines and spirits. Global and niche brands.…
The DNA of a luxury brand is one of its most precious assets. It represents the backbone of the brand, its uniqueness, its point of differentiation and it nurtures the…
Gucci stunning double digit growth of the past three years was confirmed a few days ago by a +27,1% in the first 2018 quarter. Gucci disrupted the fashion world with…
A new trend in high-end fashion is taking place. Dior paved the way for this approach a long time ago: the multi-creative directors global brand. Since the early 2000s the…
The luxury Kaiser recently released an interview to Numéro where he honestly told what he thinks (like it or not). Despite all the big titles and the controversy created by…
Published on LinkedIn on February 26th, 2018 Giorgio Armani was disappointed by Gucci showing models carrying severed heads during the fashion show. He said it loud and clear. The King…
With a newly appointed CEO, Serge Brunschwig, Fendi starts a brand new chapter of its life. Since LVMH acquisition the brand has been very successfully relaunched thanks to Michael Burke…