china

RETHINKING LUXURY
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How the language of luxury business has already changed Where are those ones who invaded our social media, marketing plans and business opportunities obsessed by Millennials? Where are all the meaningless…

A World at Risk
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The world is at risk. Some may say that the coronavirus emergency was unpredictable. Well, this is not the case. In September 2019, the World Health Organization (a specialized agency…

Poor Luxury
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“Poor” luxury risks to be deeply impacted by the Coronavirus emergency. It is news of today that the former SIHH, now “Wonder and Watches”, the high-end watchmaking fair in Geneva, has…

On Instagram, the Amazon forest and Fashion
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The Amazon forest is burning in a dramatic time of environmental disaster happening worldwide. The nuclear explosion in Russia was not even covered by the news. The China geo-engineering of…

LVMH Fashion and Luxury Strategy Up to the Next Era
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While competitors are “stuck” in their success and troubles, LVMH seems to be speeding up on a series of crucial decisions. Balance geo-distribution of the business: Rihanna #Fenty is certainly…

#China. A Fashionable World Apart
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Following Jing Daily article today “Chinese shoppers are known as heavy luxury consumers, accounting for 30% of all luxury goods purchased worldwide”. China, a strategic market, asks for an extra…

China Crackdown or Never Put All The Eggs in One Basket
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China controls on “daigou” are worrying the investors of the luxury groups listed at the stock exchange. The habit of Chinese tourists buying luxury goods in Europe and South Korea…