In a search for my upcoming book, I bumped into this inspiring quote

“Creativity is an energy. It’s a precious energy, and it’s something to be protected. A lot of people take for granted that they’re a creative person, but I know from experience, feeling it in myself, it is a magic; it is an energy. And it can’t be taken for granted.”
Ava DuVernay

How many things do we take for granted?

How many steps we are not taking for fear?

How much do we discard the idea of being a creative human being?

We are (or were?) all focused on efficiency, performance, ambition and we just forgot how creativity can save our lives.

Creativity and innovation can also save our brands, our companies, our projects. We can pivot our lives, if we want, and our jobs, if we allow it.

Creativity can enrich us much more than any record scored.

Creative and innovating thinking can truly save the world.

We just should learn how to flip the negative into the positive, the failure into success.

Stay tuned!