Fashion and luxury do not need revolution nor “renaissance”…

They need:
– a business model
– a carefully crafted brand strategy
– a yearly action plan
– a strong vision
– a unique path to be developed through all the key state-of-the-art tools
– a motivated and dedicated team of professionals open to innovation

Christian Dior Couture is the classic example of successful brand evolution.

In one week they scored:
– best project for haute couture with Maria Grazia Chiuri “The Myth of Dior” movie directed by acclaimed director Matteo Garrone
– a huge queue in front of the store in Paris selling the Nike Dior Michael Jordan edition by Kim Jones

Great strategy + impeccable execution

And, no it’s not just a matter of money invested…