Wow! Such an innovation!

For the first time Paris and Milan Fashion Week in June will go digital. All the events will be streamed online because of the effects of lockdown…

After a few months of internal discussion, Paris and Milan decided to follow the example of Shanghai and London and to go digital.

It seems such a big innovation in the industry.

Did you know when the first fashion show took place online and the whole collection was presented on a digital platform and CD-rom?

It was 1998.

Helmut Lang Fall 1998 collection.

He said to Vogue “I sensed at the time that the Internet would grow into something much bigger than imaginable, so I thought it was the right moment to challenge the norm and present the collection online. It was a shock to the system, but a beginning of the new normal. In terms of the broader context of the industry, we made in the same season the entire collection available on a public platform, allowing consumers for the first time to get an unfiltered view of my work.”

22 years ago.

See the collection in comments.

Let’s rediscover and celebrate a genius