Dear fashion and luxury brands,
It’s a tough time where all certainties are fading and the future is not predictable with the tools we have always used.
There is a strong need to push for a come back exactly as it was at the end of 2019 and we must realize that this is not possible.
The markets have been deeply disrupted and human beings switched the “consumer” option off in most cases.
It is becoming clear that the old way to “sell products” won’t work anymore, the “push” strategy will have to be reviewed and the top down creative approach evolved.
Digital can help to make a transition successful but, if leveraged just as a tool, it is not enough.
The added value of implementing digital comes from the mindset it needs to thrive.
Innovation mindset is the very first step towards setting up a brand aligned with the human beings needs.
An MIT study highlights some key factors to be considered to evolve your company:
– Look outside your organization
– Let data inspire you
– Dream big
– Know less, learn more
– Build teams challenging the status quo
– Partner with others
– Know less, learn more
– Focus on customer experience