THE FASHION DISPATCH

RETHINKING LUXURY

150 150 SUSANNA NICOLETTI
  • 3

How the language of luxury business has already changed

Where are those ones who invaded our social media, marketing plans and business opportunities obsessed by Millennials?

Where are all the meaningless magazines just showing up skinny models and must-have bags?

Where are those obsessed by China (especially for their hidden supply chain)?

Where are the fashionistas going like headless chickens from a party to another, kindly sponsored by fashion brands?

Where are the super models and the go-to fashion and resort shows?

Where are the red carpets and the super expensive events?

Where are the Gen Z due to replace Millennials?

Where are the multi-million dollars concept stores and e-commerce?

Where are the product launches?

Are you sure, dear fashion and luxury brands that you just want to resume where you left a couple of months ago?