THE FASHION DISPATCH

On Slow Luxury and Women

150 150 SUSANNA NICOLETTI
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LVMH Moynat CEO is right on luxury brands and pretty questionable on women customers segmentation

Authentic Luxury Brands Should Be ‘Slow,’ According to Moynat CEO

In brief luxury is:
1. Slow and niche
2. Balance between productivity and quality
3. No sales and revenues obsession (Steve Jobs anyone?)
4. Specific target of customers=5% High Net Worth Individuals
5. Streamlined distribution
6. No plans for e-commerce launch

On the other side is it really true that “Chinese ladies are relatively more independent and resilient than Western women, and have more autonomy when making decisions” or is he just fishing for compliments?

Probably it’s just a matter of luxury products life cycle/regions of the world and not an issue on Western and Chinese ladies