The Fab Four of #fashion and #luxury show an outstanding firepower in the industry.
They have a stunning business and are in the hotlist of must-have brands.

What is the common factor of them all?
The city of Rome.

Despite a certain PR effort highlighting Milan as the fashion capital of the world, with a few exceptions like Moncler, Milan is struggling to keep the glam.
Iconic brands such as Armani, Prada, Tod’s, Dolce e Gabbana, Missoni, Bottega Veneta are facing difficult times after years of splendor.
The Roman brands, instead, are still at the top of the game (despite the recent normalization of Gucci and Valentino).

Why? Which is the common factor that made the difference?

The Creative Directors are based in Rome, live the chaos of the eternal city and they breathe art, history and the international lifestyle linked to pleasure, not to pure business.
Alessandro Michele, Silvia Venturini Fendi, Pier Paolo Piccioli (let’s not forget Maria Grazia Chiuri) and Lucia Silvestri live in a city that is open minded, challenging as well as so much rewarding in terms of beauty.

Outsiders. Out-of-the-box thinkers. Outliers.
Leaders of their own pack.
Far from the conformism and the judgement of Milano.
Alive.